INTRODUCTION Corruption is frequently spoken about as a system, political issue or intricate social issue. However, in practice, corruption starts with small matters the small decisions that gradually undermine sincerity, justice, and confidence in society. In the case of our Public Service Announcement (PSA), our group wanted to deliver this message in an innovating creative and effective manner. Rather than providing facts or figures we posed a very strong question and that is " What if corruption was a person?" The reason why we selected this idea is that, personification of corruption enables people to perceive corruption not as an invisible problem, but as a living organism that thrives further when individuals commit unethical acts. Having made corruption assume a human shape, we bring out the fact of how it thrives on greed, silence and dishonesty but loses its strength when the individual decides to be upright. This approach also helps viewers understand that corrupti...